Here’s an interesting article about how quality sleep is making a come back into productive society.
This is a particularly compelling statement to us creative types:
“Dr. Ellenbogen’s research at Harvard indicates that if an incubation period includes sleep, people are 33 percent more likely to infer connections among distantly related ideas, and yet, as he puts it, these performance enhancements exist “completely beneath the radar screen.”

Photo by http://www.sxc.hu/profile/BPLOL
I’ve been looking for a real reason to kick the major caffeine habit I’ve developed over the last year or so, and this looks like it’s it. Sleep is as essential to productivity as being awake. Something I’ve always said about design … we get paid to have a good idea. That can happen in 5 minutes or 5 weeks, and there is no clearly defined start and end of this development. If I can do this 33% faster by going to bed a little earlier and taking small steps to have a better night’s sleep, that potentially has a major impact on the success of my business.
Good to know. Best of all, unlike gallons and gallons of coffee … sleep is free.’
*Photo courtesey of BPLOL
Look at this shirt I just bought here. Very simple, and very me.

Also, let me clear this up really quick. A Skeptic is NOT the same thing as a cynic. The word has been trashed by the fun tv culture. Where after discussing the wonderous possibilities of alien life or any other number of fanciful conspiracies, the party-pooper skeptics are always called in for some quick snarkification.
A skeptic views the world objectively and realizes that he/she can be wrong about anything, and invites it! A cynic is the opposite. A cynic observes the world through a filter of their own expectation and ego. A skeptic does not consider their opinion as part of the truth; a cynic does not consider anything but their opinion as truth. Polar opposites; yet forever-siblings in the eyes of society. How?
It was interesting to me that when I wrote an email to marketing master Seth Godin awhile back asking that he change a title of a post where the words were clearly mistaken in their pop-culture form, he added ‘cynic’ to the title (appreciated!) rather than just replace the word with it’s proper term. Though the post is absolutely great with the latter, it remians categorically false. The real marketing lesson for me is this: even those who expertly nagivate the flashing world of marketing fall prey to its power to corrupt purpose. Skepticism is a major part of my life … a philosophy derived from the core of ideas responsible for every bit of progress we’ve made as a species. Objective, pure, reason. How quickly can even a master of branding turn away an entire group of people by one seemingly small oversight? INSTANTLY. Ironically, the biggest lesson I’ve learned from Mr. Godin comes not from the portion of his work I’ve gone through to this point, but this tiny little deal that has ended up high on that shelf of ideas I keep that shapes my daily view of branding.
Here’s the post if you’re curious. Subscribe to his feed while you’re at it.
I’ll be wearing this shirt around town in a few days. I look forward to the opportunity to reclaim the word … at least within my radius.